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Customer related schemes of gift vouchers, credit note, privilege club and festival collections are also offered at Sia. The Gems Club is the privilege club for frequent shoppers at Sia, who are rewarded each time with gift vouchers, special previews and special discounts. Currently, there are over 15,000 loyal members, who add upto almost 40% of the company’s revenue share. It has also launched an international franchise system to meet NRIs' and overseas customers need.
Neeta Lulla, Vikram Phadnis, Manish Malhotra, Shane & Falguni Peacock, Abu Jani- Sandeep Khosla are just some of the names who are the stars of the fashion world. They are also some of Sia’s satisfied customers- and one can often spot some of India’s leading actresses like Preity Zinta, Juhi Chawla and Bipasha Basu picking up their favorite jewelry.
While the resident team of designers work on understanding and analyzing customer behavior and fashion trends in the workshop as well as the shop floor, there is a dedicated team of Merchandisers and Buyers who work on collating such trends and delivering the products depending on a store’s regional preferences.
Apart from numerous designers, Sia has also wowed audiences in soaps like Jassi Jaisi Koi Nahin, Nach Baliye 1 & 3, Baa Bahoo aur Baby, Maximum Style, Resham Dankh, Great Indian Laughter Challenge, Zoom Top 20, Aaja Jhoom Le and countless others. Even the Latin superstar Shakira picked up a few pieces from the Victorian Gold collection on her trip to India.